LOS ANGELES (August 8, 2018) – Scout Productions Inc. has chosen IMG as the exclusive global merchandise and licensing representative for Netflix original series, Queer Eye, to create meaningful and engaging new brand touchpoints for fans.
Queer Eye is a successful new take on the famous franchise, featuring a transformative life makeover in each episode. The show received four Emmy Award® nominations this year and is currently filming its third season.
The new multi-year partnership will see IMG and Queer Eye build a robust licensing program of products, experiences and collaborations focused around the core areas addressed in the show. These include fashion and accessories, home design and décor, health, beauty and grooming, food and wine, and culture and travel.
“We know from the passionate audience viewing and the voracious appetite for Queer Eye in social media, that the fans are longing for more ways to interact with the show,” said David Collins, Scout’s Co-Founder and Queer Eye creator. “IMG has a vision in line with ours, not just to make products but to build this brand in a powerful way. We could not be more excited to begin this journey with them.”
Gary Krakower, Vice President of Licensing, IMG, said: “We’re very excited to be working with Scout Productions on Queer Eye. There is huge demand from the series’ passionate and growing fan-base for new, interactive ways to engage with the brand. This combined with the show’s authentic storylines and unique ability to be as accessible as it is aspirational, lends itself extremely well to an extensive, multi-faceted licensing program. We can’t wait to get started!”
IMG will work with Scout Productions on branded and co-branded collaborations across a wide range of categories and distribution channels on behalf of Queer Eye. The show is produced by Scout Productions in association with ITV Entertainment.
About Scout Productions Inc.
Scout is an Emmy and Academy Award-winning production company whose groundbreaking television series and films have made an impact around the world. Under the leadership and creative direction of David Collins, Michael Williams and Rob Eric, Scout has created and produced hundreds of hours of programming networks and content providers such as Netflix, NBC, CBS, ABC, Bravo, OWN, IFC, Sundance, Lifetime, HGTV, MTV, ABC Family, Showtime, and HBO. Foremost is the groundbreaking pop culture sensation Queer Eye, both the current Emmy nominated version of Netflix and the original which ran on Bravo. Queer Eye revolutionized reality television. The original aired in 120 countries and included 19 international formats. It made its mark critically and on the cultural landscape, winning an Emmy, a PGA Award, and two GLAAD Media Awards. Since its February release the new Queer Eye won best reality series at the TCA Awards and garnered four Emmy nominations. Scout’s films include the Academy Award winning Fog of War, the cult thriller Session 9 and the critically acclaimed thriller Transsiberian. To learn more go to www.scoutproductionsinc.com.
About ITV Entertainment
ITV Entertainment, part of the ITV America group, is one of the largest international producers for the US market and a major force in acquiring, developing and producing entertainment programming for US networks. ITV Entertainment has a wide slate of series with major networks and syndicators, including Hell’s Kitchen (FOX); Queer Eye (Netflix); The First 48 (A&E); The Four: Battle for Stardom (FOX); Keep It Spotless (Nickelodeon); The Job Interview (CNBC); and Four Weddings (TLC), among others. The company has upcoming series in development with Bravo, A&E, Netflix and many more.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
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