Notably, the content announcements at Roku’s 2023 NewFronts presentation — coming on Day One of the WGA writers strike — were unscripted/reality formats. Also at the event in New York Tuesday, the streaming platform unveiled a suite of new ad solutions, including sponsorships for its popular Roku City screensaver.
Roku Leans Into Unscripted Amid Writers Strike: Renews ‘Great American Baking Show,’ Orders Charlie Puth Comedy
